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Increase Your Prices or Get a Loan?


Inflation has made the cost of some commodities increase substantially, particularly in the food sector. Businesses that are struggling to make ends meet have the option to raise prices, reduce quality, or get loans, like a merchant business loan. The rising cost of goods can be quite a business dilemma for companies as they try to juggle cash flow and inventory issues. The easiest solution is to get a loan, but a cost-analysis may need to be conducted first to decide whether there are other options.

Risk Analysis
When you did a business plan the risk analysis was an important part of this document. Some of the risks a business take is the sudden increase in prices in their basic materials either due to inflation or an interruption in supply due to problems in importing and exporting goods. To be proactive about managing costs, a basic cost analysis of the important element of your production line should include risk scenarios if a supplier is overseas (where you have less control) or if inflation rises for gas or food. Alternatives to basic elements can then be investigated. If the price increase is short-term, it may be wise to simply allocate more cash through lending to weather the storm. If it turns out to be long-term, however, it can call for some basic restructuring of your offerings and suppliers.

Financing is Important
Whether you use it or not, you should know ahead of time where you will get financing when prices start to creep up. One of the worst moves a business can make is to simply reduce the quality of their offerings to maintain price. This will drive away loyal customers who may never return. Instead, seek sources of financing and make some savvy decisions to keep the customers happy and your business in the black.

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